Gap : It takes hours to prompt, restructure and paste content from AI tools used for writing copies. Imagine creating content for website with a pre structured page, and very nuanced CMS content fields.
Most web pages copies are written in a hurry. The deadline looms.
The campaign launch is hours away. You have a pile of product or service information and a blank CMS staring back at you. 😑
AutoCMS turns that chaos into crafted copy.
It studies your data, understands your CMS fields, and the chrome extension auto fills a first draft so well-structured you will wonder why you ever did it the hard way.
By slashing manual copywriting time by up to 80% and boosting conversion rates by an average of 25%
No fiddling with AI prompts. No explaining your CMS setup to a machine. No wasted hours. Just sharp, persuasive copy ready to publish. While your competitors are still wrestling with their drafts, you are already live.
Try autocms.io
Here's How it works (GIF)
We want to ease off content creation and copy generation for 250k+ websites created everyday
ICP 1 | ICP 2 | ICP 3 | ICP 4 | |
ICP Name | Vartika | Ritvik | Neha | Sudhanshu |
Job title | Freelance Copywriter | Social Media Marketing Executive / Ad Buyer | CMO of an agency providing marketing / website services. | Freelance web developer (End-to-End Website Services) |
Age | 24 | 26 | 29 | 25 |
Organizational Goals | To create a self-sufficient freelancing career with high-paying clients. | To generate leads and improve campaign performance. | To build a high-performing marketing team and scale up client's brand presence. | To build high-quality websites, and scale up his freelance business. |
Role Priorities |
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Role in buying process | 100% ownership | 50% | 70% | 100% |
Reporting Structure | Self | Reports to CMO | Reports to CEO | Self |
Preferred Channels |
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Products used in workplace |
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Where do they spend time |
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Pain Points |
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What motivates them? |
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Influencers/content they follow | Content around freelancing, AI, scaling freelancing work, how to build agency | Optimizing ad campaigns, websites, Latest tech news, Marketing podcasts. | Content around Growth Hacking, Business Podcasts, | Content around tech, freelancing, Gen AI, LLMs scaling freelancing work, how to build/scale agency |
Current tool / solution | ChatGPT, JasperAI, CopyAI | ChatGPT | ChatGPT | ChatGPT, Claude |
🎯 Use this framework to prioritize your ICP's
Criteria | Adoption Rate | Appetite to Pay | Frequency of Use Case | Distribution Potential | TAM |
ICP1 - Freelancer Copywriter | Moderate to High | Moderate | High | High | High |
ICP2 - Marketing Executive of a Company | Moderate | Moderate to High | Moderate | Moderate to High | Moderate |
ICP3 - CMO | Low | Moderate | High | Moderate | Moderate |
ICP4 - Freelancer Developer | High | High | High | High | High |
Difficult to navigate and upload custom content when setting up a personalized voice for content generation.
Copywriters who used the extension for content generation felt confident using it for first drafts, laying the foundation for more refined writing and incremental improvements.
Auto filling CMS form with nuanced copy with 20 or 30+ fields for the webpage.
One of the user used the extension to fill up job application in minutes with very nuanced copy that resonated his writing style.
Even though I don't recommend using this for job applications, This one instance surprised me and made me think the other ways this extension can be used to fill up almost any webforms out there.
This folk is a true hacker man!
Value prop | ICP1 | ICP2 | ICP3 | ICP4 |
VP1 - Generate Website Content Faster. | Quickly drafts content for repetitive page types. | Helps create web copy for campaigns & product pages. | Supports teams in scaling website content for clients without much manual effort. | Generates structured website content for faster development. |
VP2 - SEO & Performance | Helps with clean, SEO-friendly website text. | Ensures web pages are optimized for ranking. | Helps maintain structured, search-friendly content for business growth. | Outputs SEO-ready content that fits client needs. |
VP3 - Streamline Workflow | Get nuanced copies with custom style. Reduces client feedback loops & revisions. Get project done faster, and better. | Aligns marketing & product teams for smooth content execution. | Helps teams maintain consistent messaging across all web pages. | Works with Web flow, & other website builders (beta). |
VP4 - Save Time & Money | Autofill feature for CMS saves hours of restructuring content and pasting in CMS fields. | Reduces dependency on outsourced writers for landing pages. | Get more done in less time. | Speeds up website launches with ready-to-use copy. |
In a nutshell
AutoCMS helps generate SEO friendly website content first draft superfast with custom crafted style, covering all nuances of your company, data, and marketing comunications.
Our market calculations are based on CMS market , and what percentage of the new websites are willing to spend on new tech advancements.
Metric | Value |
---|---|
Per Minute | ~175 new websites (commonly reported) |
Per Hour | ~10,500 new websites (derived estimate) |
Per Day | ~252,000 new websites (most widely cited) |
The majority of live websites are built on Content Management Systems (CMS). According to recent data, about 67% of all websites use a CMS. Here’s a breakdown of the top CMS platforms.
CMS Platform | CMS Market Share (%) | Overall Website Share (%) |
---|---|---|
WordPress | 62.7 | 43.3 |
Shopify | 6.4 | 4.4 |
Wix | 3.9 | 2.7 |
Squarespace | 3.0 | 2.1 |
Joomla | 2.4 | 1.7 |
Drupal | 1.8 | 1.2 |
Adobe Systems | 1.6 | 1.1 |
Google Systems | 1.3 | 0.9 |
Bitrix | 1.1 | 0.8 |
Webflow | 0.9 | 0.6 |
Framer | Low but rising | Low |
Strapi | Low but rising | Low |
Sanity | Low but rising | Low |
Payload | Low but rising | Low |
CMS | Metric Type | Value | Notes / Source |
---|---|---|---|
Webflow | Websites Published per Week | ~2,520,000* | 15,000 sites/hour × 24 hours × 7 days (marketing claim) |
Total Unique Websites Powered | 720,000+ | BuiltWith data | |
Framer | Websites Published per Week | N/A | Not publicly disclosed |
Total Unique Websites Powered | ~17,000 | Data from BuiltWith / Flow Ninja comparisons | |
WordPress | Cumulative Downloads (WordPress.org) | 500+ million | Official WordPress.org download data |
Estimated Websites Powered | ~455+ million? | Widely quoted market share estimate (approximate) | |
Strapi | Weekly npm Downloads | ~650,000 | npm registry stats (average of 600–700K) |
Total Websites Powered | N/A | Not publicly disclosed | |
Sanity | Weekly npm Downloads | ~125,000 | npm registry stats (average of 100–150K) |
Total Websites Powered | N/A | Not publicly disclosed | |
Payload | Weekly npm Downloads | ~20,000 | npm registry stats |
Total Websites Powered | N/A | Not publicly disclosed |
Market | Estimated Value | Assumptions |
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TAM | ~$5–7.5 billion | 10–15M websites × ~$500/year potential spend on automated content tools globally |
SAM | ~$1–1.5 billion | Focus on the 20% of sites that are actively investing in digital content automation and AI tools |
SOM | ~$50–75 million | Realistic initial capture of 5% of SAM for a new, competitive product |
Company | Year | Estimated ARR / Revenue | Key Funding / Notes |
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Jasper.ai | 2021 | ~$50M ARR (estimate) | Early rapid growth; initial traction reported after seed rounds |
2022 | ~$100M ARR (estimate) | Raised ~$125M in late 2022; reached a high growth phase; media reported strong revenue expansion | |
2023 | ~$95M ARR (estimate) | Slight slowdown/decline possibly due to market saturation, increased competition, or customer churn | |
Copy.ai | 2021 | ~$5M ARR (estimate) | Early-stage traction; modest revenue growth from initial user adoption |
2022 | ~$10M ARR (estimate) | Continued growth; secured ~$14M funding round contributed to scaling efforts | |
2023 | ~$12M ARR (estimate) | Incremental revenue increase as market competition intensifies | |
Writesonic | 2021 | ~$3M Revenue (estimate) | Early-stage; figures based on early seed rounds and initial market traction |
2022 | ~$7M Revenue (estimate) | Growth driven by product improvements and market expansion | |
2023 | ~$9M Revenue (estimate) | Steady growth but at a more moderate pace as competition and market maturity set in |
Where's the gap?
Direct support for all CMS out there. (The Awe Factor)
AutoCMS is in its early stages of user acquisition. To minimize cash burn, we're focusing on organic growth channels. We're actively shaping our product roadmap based on early user feedback, prioritizing usability and needs within a closed feedback loop.
Channel Name | Cost | Flexibility | Effort | Lead time | Scale |
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Organic | Low | High | High | High | Medium |
Paid Ads | High | High | Low | Low | High |
Referral Program | Moderate | Low | High | Medium | High |
CMS Integrations | Low | Low | Low | Medium | Limited |
Content Loops | Low | High | Moderate | High | High |
Let's break down our organic channel experiment for our prioritized ICPs - ICP 1 Freelancer copywriters), ICP 2 (CMO of marketing agency) and ICP 3 (Freelancer web developer).
Here's how search intent for the ICPs will look for:
Direct
Indirect
Problem : autocms.io is a new domain with no DA,
Actionable : Start listing on major SaaS listing platforms to increase visibility and DA.
Keyword data
Low hanging fruit
Create tool comparison pages.
1. Generate content around keywords near to "AI for copywriting" and "Productivity hacks for copywriters".
2. Generate blogs and content around AutoCMS working seamless with major CMS like wordpress. with keywords like {CMS Name} AI, {CMS Name} copy AI, {CMS name} Content AI.
3. Compare major competitors and plug AutoCMS in.
4. Improve website copy with non technical SEO friendly copies based on ICPs.
5. Demo content.
Content creator - ICPs
Asking ICPs to share hacks and tips and craziest think they have used AutoCMS for (like the folk who used AutoCMS for job application.)
Content distributor - AutoCMS and ICPs
To make it more interesting We can pair it up with referral program for the person who created content and share swags and credits as user joins through their referral.
Content distribution channels - Youtube, Social media, Emails.
Content creator - AutoCMS
Live demo on how AutoCMS works for specific CMS will lure alot of niche CMS users.
Content distributor - AutoCMS and ICPs
Niche CMS users would love to share aha moments perhaps when they will see the most complex CMS structure being filled automagically using AutoCMS with nuanced copy.
Content distribution channels - CMS subreddit, Youtube, Social media, Emails.
AutoCMS in super niched and CMS integrations stands major part of our product. Hence this remains super crucial. We have pipelined all major CMS present and started integrations.
CMS Platform | CMS Market Share (%) | Usage Frequency | Time to go live | New users possibilities |
---|---|---|---|---|
WordPress | 62.7 | High | Low | High |
Shopify | 6.4 | High | Low | High |
Wix | 3.9 | High | Low | High |
Squarespace | 3.0 | Mid | Low | High |
Joomla | 2.4 | Mid | Low | Low |
Drupal | 1.8 | Mid | Moderate | Low |
Adobe Systems | 1.6 | NA | Moderate | Low |
Google Systems | 1.3 | NA | Moderate | Low |
Bitrix | 1.1 | Mid | Moderate | Low |
Webflow | 0.9 | High | Low | High |
Framer | Low | High | Low | High |
Strapi | Low | Mid | Low | High |
Payload | Low | Mid | Low | High |
The AutoCMS Referral Program drives organic user acquisition by rewarding active users with credits for successful content generation. Users can share these credits with referrals, who receive $5 in AutoCMS credits via email, encouraging immediate product trial. Once the referred user generates content, the referrer earns additional credits, creating a continuous engagement loop. This approach boosts sign-ups, increases activation rates, and sustains engagement while minimizing cash burn.
User perspective
Replace Back to Form button with "Refer and Get $5 Credits" button
We’re rewarding you for spreading the word! 🚀
"[Your Name] sent you $5 in AutoCMS credits! Claim now and say thanks."
Start sharing and stacking up your credits! 🎉
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